Meridian Cooperative, a trusted leader in utility software and technology solutions, has joined forces with Pioneer Utility Resources, an industry-leading communication and marketing co-op, in a strategic marketing partnership aimed at delivering enhanced value to our mutual customers. As cooperatives, Meridian and Pioneer share the mission of helping utilities navigate an evolving industry while continuing to provide reliable, high-quality service to our members.
“This partnership brings together Meridian’s expertise in utility technology with Pioneer’s deep understanding of utility communications,” said Lindsay Tyson, Chief Marketing Officer at Meridian Cooperative. “By combining our strengths, we are expanding access to vital industry insights and delivering impactful resources that help utilities better serve their communities.”
“It is critical that utility software and web platforms and their consumer communication efforts work hand-in-glove,” said Pioneer CEO Michael Shepard. “That’s why the team at Pioneer is so excited to form this new alliance with Meridian. We see our creative team and offerings as just the right complement to Meridian’s state-of-the-art platforms, and we’re excited to see what we can do together to help utilities succeed.”
This collaboration combines Pioneer’s expertise in effective, high-impact communications with Meridian’s flexible enterprise solutions. Together, the two organizations are able to equip utilities with data-driven strategies to enhance engagement, drive growth, and improve efficiency.
Meridian’s Engagement Platform is fully integrated into the Meridian Enterprise, equipping utilities with the tools to enhance their Key Account and New Member marketing efforts. By tracking customer interactions and executing targeted outreach, utilities can optimize engagement and communication. Built-in analytics, seamless integrations with Microsoft Outlook and Teams, and an interactive portal for builders and developers further support data-driven strategies for strengthening member relationships – strategies that can benefit from the services and expertise offered by Pioneer’s team of marketing and engagement experts.
“This partnership represents an exciting opportunity to combine our creative strengths with our marketing and communications expertise to drive innovation. By working together on strategic content initiatives, we’re not only amplifying our shared message but we’re also equipping utility providers with the insights, tools, and forward-thinking solutions they need to better serve their communities.” said Tyson. “Together, we’re creating meaningful value for our mutual customers through storytelling that inspires action and supports the future of the utility industry.”
About Meridian Cooperative
Meridian Cooperative is a trusted leader in the development of innovative utility software and technology solutions. As a not-for-profit cooperative, we’re squarely committed to providing our users with the Billing, Accounting, Engineering, and Operations applications they rely on to provide essential services in their communities. Our all-in-one solutions are cost-effective, flexible, and backed by teams of expert designers and dedicated support staff. With nearly 50 years of experience, we are second to none in terms of developing cutting-edge technologies and building lasting relationships in the communities we serve.
About Pioneer Utility Resources
Pioneer Utility Resources is a not-for-profit communications and marketing cooperative based in Hillsboro, Oregon. Formed in 1956, it provides agency-style communication and marketing services to consumer-owned utilities and affiliated organizations in 46 states. The cooperative provides broadband marketing, social media engagement, responsive website design and hosting, podcast production and custom communications services. Pioneer is built to share member stories, and its solutions include several magazine brands reaching more than 1.3 million U.S. utility households.
Pioneer owns Efficiency Services Group, which specializes in energy-efficiency program support and installation services primarily in the West, and NewsData, which publishes industry-leading, independent newsletters covering the utility sector in California and the Pacific Northwest. Pioneer is also the largest shareholder in General Pacific, a Fairview, Oregon-based electric supply company. Learn more at pioneer.coop.